Our Story

Chef, Entrepreneur and Founder of Wilding Snacks, Adam Wilding, had the idea of creating his unique snack products during a high profile event he worked at as head chef, in London.

Adam used Duck Crackling as a canapé course, which went down extremely well with all guests. Wondering why no one had done this before, Adam began his journey of exploration into the World of Duck Crackling.

What followed didn’t come about easily as it's notoriously difficult to make duck remain crispy. It was only after he discussed attempts to crack the recipe with his small team of food scientists he was able to create the perfect texture.


Chef and founder, Adam Wilding

Chef and Founder, Adam Wilding

Adam has built his small business from scratch, including the design and implementation of his SALSA accredited kitchen. Now fully self sufficient, Adam has scaled up Wilding's allowing him to make great quantities of his hand batched artisan Duck Crackling.

These unique, rich in protein, packed with flavour, premium snacks are gaining ever more popularity at food events in the UK such as Speciality Fine Food Fair, the BBC Good Food Show and The Farm Shop and Deli Show.

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