We're currently experiencing supply issues. We hope to have stock again soon.

Our Story

About Wilding's

Wilding's are an independent start-up food business and creators of the world's first Duck Crackling snacks. Passionate about real food, our snacks are handmade, by us, in a small but perfectly formed Duck Crackling factory in the Wiltshire countryside.

Chef and Founder Adam Wilding

The Idea

Our chef and Founder Adam Wilding came up with the idea of Duck Crackling as a snack after using crispy duck skin for a duck rillettes canapé dish.

Adam discussed the idea of Duck Crackling with his mother who studied nutrition and uses the ketogenic diet to successfully treat a long term illness.

Together they worked on a recipe for Duck Crackling and created a perfect keto-friendly snack. Wilding's crackling has next to no carbs, is high in nutritious animal fat, and we think, deliciously different.

Real Food Manufacturers

Wilding’s mission is to craft innovative, delicious and nutritious products, using only real food ingredients, that are healthier for you.

We haven’t reinvented, we’ve 'innovated' a traditional pub nibble, by creating two unique, premium and nutritious crackling snacks.

We understand the role nutrient-dense food has played in our evolution, and how animal-based foods can contribute to prime and healthy lifestyles.

We believe eating real food can successfully help to rebalance your metabolic health that has been damaged by eating over processed foods.

Chef Adam Wilding in the kitchen cooking Duck Crackling Snacks.
Knives in food manufacturing kitchen


As advocates of nose to tail eating, we know, as does any good chef, that food waste in kitchens is a sin. This value is placed firmly at the centre of Wilding’s vision. 

To date, we have rescued around 106 tons of a Michelin Star quality ingredient and transformed it into a nutritious and delicious snack.

This happens in our bespoke, SALSA accredited kitchen designed and built by us, to be zero food waste and allergen-free. 

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